David Vogler : Creative Director : Digital Media

David Vogler
Creative Director for Digital Media
david@davidvogler.com
+1.917.842.6012

David Vogler resume

David Vogler LinkedIn

Summary
David Vogler is a recognized leader with the ability to successfully sell ideas, inspire teams, drive business goals and serve advertisers. With over fifteen years of experience in digital media, David has built solutions at the intersection of entertainment and advertising. Vogler has provided award-winning thought leadership to major brands including Hearst, Hulu.com, MTV Networks, Ogilvy, Modem Media, Digitas, AOL, NBC-Universal, TimeWarner and The Walt Disney Company to name a few.

David Vogler LLC
Consultant
2010

Freelance consultant for emerging digital platforms including tablet, mobile, cloud and branded web entertainment. Clients include Ogilvy Interactive, Hearst and Disney. Currently working with The Wonderfactory in New York to re-imagine Time Inc magazine titles for delivery on the iPad and new media devices. Download iPad app here. See demo movie here.

NBC Universal
Digital Media Creative Director
2006 - 2009

Provided creative leadership to NBCU’s Digital Media Group and portfolio of web products. Leads creative and design direction for new digital products, internal start-ups, incubator businesses and site acquisitions by NBCU.

Served on the initial leadership team that pitched, sold and created hulu.com, the acclaimed video joint venture between NBCU and News Corp. Hulu has been called "a trailblazing answer to how professional content can thrive on the Web."
Lead design development and creative direction of new female-targeted verticals including NeverSayDiet.com and Momtourage.com
Produced robust pitches for internal C-Suite executives pitching to advertisers and senior leadership. Creative work secured lucrative relationships with major sponsors such as Amex, Walmart, Arby's, GM and Verizon.
Established creative direction and prototype development for company-wide widget initiative across entire NBCU family of brands including NBC, Bravo, SyFy, USA Network, MSNBC, CNBC and of course, Conan's Horny Manatee.

Modem Media / Digitas
Vice President, Creative Director
2004 - 2006

As Creative Director at Modem Media, the industry's original interactive ad agency, David lead the team devoted to creating new products and marketing for AOL.

Relaunched People Connection, AOL's most trafficked vertical and their premiere social networking hub. Rebuilt page logic, information architecture, interface design and site organization.
Designed, built and formatted the Las Vegas City Guide site. Reconceived the city guide franchise with heavily trafficked and desirable ad inventory. Featuring a flexible page design, improved tools, fresh content, the site established premiere ad inventory slots.
Re-created AOL acquisition marketing site. Delivered strategic approach and design execution. Considerably out performed previous site with a 30% subscriber increase in first four weeks.
Designed AOL’s first internet-ready video player solution. Built new interface, strategy and positioning.
Additionally, Vogler served as the Creative Director for the massive site relaunch of SCANA.com, a $9 billion, Fortune 500, energy-based holding company based in Columbia, South Carolina.
Lead a multi-disciplinary team to re-design the presentation layer, editorial voice and information architecture of BearingPoint.com, a global management and technology consulting firm serving clients in over 60 countries.
Created social networking concept studies for Bono’s (Product) RED initiative designed to raise money for the Global Fund investing in African AIDS programs, with a focus on women and children.

Mutation Labs Inc.
Boutique studio serving MTV Networks.
Chief Creative Officer
2001 - 2004

Recruited by investors to lead the creative direction of this bi-coastal web gaming company. Acted as lead creative consultant for new business development. Acted as sole rainmaker, bringing in clients such as Random House and TimeWarner in a challenging post-bubble economy. Oversaw daily operations, managed team of designers, programmers and project budgets ranging from $100K to $1.5 million. Entertainment clients included:

Sesame Workshop: created preschool games that generated the most traffic on SesameStreet.com and have made the site the #1 preschool offering on AOL.
Oxygen Media: hired, for an eight month consultancy, to develop brand continuity across media, including broadcast, product, print and online marketing.
Comedy Central: Designed and launched The Man Show web site, which generated a buzz in the press and created a wave of successful media controversy.
Random House: Led team that built Seussville.com, the official site for The Estate of Theodor "Dr. Seuss" Geisel.
TimeWarner: hired by GM of TeenPeople.com to promote their division launch with viral marketing.

MTV Networks Online
Vice President, Creative Director
1998 - 2001

Developed and designed Nick.com, NickJr.com, NickatNite.com and TVLand.com. Sites considered the gold standard for web entertainment in the youth market. Work received a Webby and the Communication Arts Annual Award.

Built department, hired team and led the redesign of Nick.com and NickJr.com, launching them into a leadership position as the Number One kid’s sites on the Web (Media Metrix).
Designed new registration system for Nick.com, resulting in 3 million new registrations per quarter.
Enhanced functionality of Nickelodeon’s suite of sites by adding streaming video, social networking and e-commerce solutions.

The Walt Disney Company
Vice President of Kids Content, Disney Online
1995 - 1998

Recruited from Nickelodeon Online to create, develop and build suite of web products for the Disney’s online division.

Managed design staff that developed the original Disney’s Daily Blast, the leading subscription site for kids.
Developed the corporate identity for the online division, with direct input from Michael Ovitz and Michael Eisner.
Created the D-Toy franchise to reach older youth market. Product line put a new twist on an established brand, increased traffic and generated mainstream press.

Education
B.F.A., Communication Design, Pratt Institute, Brooklyn, New York / Summa cum laude

Industry Activities
Vogler is a visiting professor at the School of Visual Arts and Pratt Institute. He has been a key note speaker at many industry conferences, including the AIGA Brandesign Conference in New York and the DOORS 5 Conference in Amsterdam. He has lectured at Carnegie Mellon University’s Human Computer Interaction Institute and the American Film Institute.Vogler is a contributor to the AIGA Journal of Design and a board member of ACM’s Computers in Entertainment.

Awards
The Webby Award
New York Art Director’s Club Award
Society of Publication Designers Award
PRINT Magazine Design Annuals
The AIGA Book Show Award
Graphis Design Annual Award
Gold Broadcast Design Awards
Communication Design Annual
Macromedia/Adobe User Conference Best of Show

Media Coverage
WIRED
Brandweek
Adweek
The New York Post / Page Six
New York Newsday
I.D. Magazine
The Wall Street Journal
HOW Magazine
Print Magazine
Metropolis
AIGA Voice
Revision 3’s Internet Superstar
Sirius XM Radio’s Opie and Anthony Show
Multiple pop culture blogs including PerezHilton and DListed

David Vogler resume

David Vogler LinkedIn

Top of Page