Coca-Cola Journey

Re-imagined the Coca-Cola web site as Coca-Cola Journey a dynamic digital magazine and social media content hub. Pivoted from a traditional corporate PR tool into a dynamic entertainment destination. Surpassed the company’s metrics goals with substantial results in the first 12 months:

• Facebook likes skyrocketed 36%
• Twitter followers grew 68%
• LinkedIn followers increased 42%
• 4,316 articles by 669 authors published
• 12,900 videos produced
• 1,114,208,921 media impressions captured