NowCast TV™
Developed by Hearst Television, NowCast TV™ is an innovative new AVOD platform empowering local stations to serve their audiences like never before. Broadcasting directly into their native iOS app, the stations wrap their daily news broadcasts with real time "second screen" content. Provides advertisers with new opportunities to connect with customers and collect user data.
Loading screen acquires broadcast.
Default Home State streams live broadcast or archival footage based on time of day. Swipe to access related video content.
Breaking News State preempts any stream with LIVE emergency broadcast.
Weather Center module streams current weather report video with real-time interactive satellite view.
News Desk module allows user to stream any story from past week on demand.
In Depth module presents long form investigative stories with curated video comments from users.
News Team module allows audience to follow, text and connect with their favorite on-air anchors.
Periodically during live news broadcasts the 16x9 video proportions collapse into a standard 4x3 ratio. Within the added screen real estate the audience is presented with related content to the show. The user can access polls, maps, photos, video chat and real-time media that supports the topics of the stories. Custom interactive ad units related to the :30 spots enhances the advertiser message and captures valuable customer data.
