“Why Didn’t They Ask Evans?” Campaign for BritBox
Writer and director Hugh Laurie brings to life Agatha Christie's liveliest mystery, with an all-star cast featuring Emmy® winner Will Poulter (Hulu’s Dopesick), Lucy Boynton (Bohemian Rhapsody) and Emma Thompson (Cruella). This ambitious marketing campaign deployed paid media, organic media, radio, television, print, OOH and even “questions” within the syndicated Jeopardy game show. The work increased first time trials with a +48% WoW increase and an 80% increase in “Coming Soon” newsletter clicks. Why Didn’t They Ask Evans? has been a top performing BritBox property by every metric since launch.  

Lucy Boynton and Will Poutler, stars of Why Didn’t They Ask Evans? show off their taxi advertisement.

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Instagram Post (Click to Play)

Instagram Post (Click to Play)

Why Didn’t They Ask Evans? branded crossword puzzle in The New York Times

Series-branded reissue of the Agatha Christie novel

Series-branded Wordle game as organic social post